What is advertising if not a window on the world? When a leader of one of the world’s most acknowledged advertising agencies, Jean-Marie Dru, talks ads, the tale he tells is his own. It is the story of brands such as Absolut, Adidas, Apple, Danone, Michelin, Nissan, Procter & Gamble, and many others with which he has been intimately connected over years. Jet Lag is a journ...(展开全部)

Early birds and night owls are born, not made. Sleep patterns may be the most obvious manifestation of the highly individualized biological clocks we inherit, but these clocks also regulate bodily functions from digestion to hormone levels to cognition. Living at odds with our internal timepieces, Till Roenneberg shows, can make us chronically sleep deprived and more likely to ...(展开全部)

This volume is the first in-depth study of a recently discovered Sanskrit dharani spell text from around the 5th century CE surviving in two palm-leaf and three paper manuscript compendia from Nepal. This rare Buddhist scripture focuses on the ritual practice of thaumaturgic weather control for successful agriculture through overpowering mythical Nagas. Traditionally, these ser...(展开全部)